Website Critique

Do you feel like your website just isn’t performing the way it could?

Are people visiting but not clicking, subscribing, or buying?

You can offer a valuable service or sell a great product but if you can’t get your ideal customer interested, it doesn’t matter. 

Maybe your copy is confusing, your branding unclear, or your tone of voice completely off and you don’t even know it.

Maybe you realize something isn’t working the way it should but you can’t put your finger on it.

Let me figure it out for you.

What does a website critique include?

For your website to work, all its elements need to tell a coherent story.
That’s why your website critique includes:  

You’ll get all of this in a clear and easy-to-use PDF with screenshots to clarify the recommendations. If you like, we can also go over everything during a call.

Want to make sure no problem is left unresolved? Choose my done-for-you option and I won’t just find the issues with your copy, I’ll fix them for you too.

Who is this for?

A website critique is great for businesses that:

  • don’t have an overarching copy strategy.
  • attract the wrong kinds of customers with their website.
  • aren’t getting as many inquiries, clicks, signups, or sales as they’d like.
  • have expanded their offering or pivoted without adjusting their website copy.
  • feel unsure about whether their messaging is consistent and coherent across different pages.
  • have been adding copy on-the-go and know their website needs a little clean-up but don’t know where to start.

Who is this not for?

Anyone who can’t cope with honest and direct feedback. I’m not here to tell you how pretty your website is (although I might). I’m here to tell you how you can make it perform better.

I respect your time and think it’s better spent improving your copy once you’ve received my recommendations, than reading those recommendations. That’s why I’ll tell you exactly what you need to know, free of fluff and useless filling.

"Sofie understood exactly what we were trying to say and helped us to rewrite our website copy so that it was clear and compelling. The feedback was really thorough, and she gave us great advice about our wording and how to make it more clear to the customer. She provides a great service and we will definitely work with her again!"
"Sofie's audit of my website gave me so many new insights. She focused on the total picture and delivered an incredible amount of added value. I rarely meet people who can analyze at this level and turn their analysis into practical tips."

How much does it cost?

Website critiques start at $457 for reviewing up to 5 website pages of your choice (excluding blog posts and pages). This one-time fee depends on the size of your pages, the number of pages you’d like to have critiqued, and your industry.

You’ll get a written report with actionable recommendations as well as a clarification call if needed. These reports tend to be 10 or (many) more pages long (Calibri, font size 12).

My done-for-you service starts at $1,250 for reviewing and fixing up to 5 web pages of your choice.


Prices are + VAT if applicable. It’s also possible to pay in EUR.


How does it work?

Step 1: request your website critique

To request a website critique, fill in the form at the bottom of this page. I’ll have a look at your website to see if you’d benefit from a review and if you do, I’ll get back to you with a quote and a delivery date. 

The turnaround time for website critiques is usually one week while my done-for-you service can take a bit longer depending on the number of pages to fix.

Step 2: fill in the questionnaire

Once we’ve agreed to move forward, I’ll send you an invoice for the deposit as well as an intake questionnaire. The better I know your business and ideal customer(s), the better my recommendations for improvements will be.

This questionnaire will ask you about your business model, your target audience, your competitors, and your brand values.

It will also ask for access to your website’s Google Analytics so I can analyze how people interact with your pages and track results.

Step 3: I'll analyze your website

I’ll check every page included in your website critique for the following:

  • clarity of your copy.
  • coherence of your message.
  • user-friendliness of the page.
  • alignment with your brand values.
  • anything that might distract, prevent, or deter visitors from taking action.

Step 4: you get your report or improved copy

I’ll send you the result of your website critique as a PDF report. If you like, we can also hop on a call to go over everything.

If you chose my done-for-you service, I’ll also deliver your optimized copy together with some layout mock-ups you can hand over to your designer.

Guaranteed improvements

If I can’t give you at least 5 actionable recommendations to improve your authority, trustworthiness, time-on-site, and conversions, I’ll refund you no questions asked.

When you order my done-for-you service, you’ll get unlimited revisions for 14 calendar days.

Get your website critique now: