No traffic, no leads, no conversions.
One of the most consistent ways of getting that traffic is through targeted search engine optimized content. There is no point in spending money on blog posts if they’ll end up at the bottom of the search results or if they reach the wrong audience.
What you need is:
- A content strategy that takes into account your business goals, the profile of your target audience, your resources, and where you are in your growth journey.
- Fresh content that is optimized to rank highly for keywords that bring in qualified leads.
- Continuous optimization of existing content to keep your content working for you long after its publication date.